Fiat brought the Dealership to Your Home. fast company
Fiat Live Store devised a way to bridge that gap between the web and real life. A virtual test drive experience that connects people with a team of Fiat experts to explore a car’s features in real-time. It was fun to see the Fiat Experts taking acting lessons to learn how to behave with a real-time camera.
a 7,000 sqft dedicated studio.
demo video.
In the first 3 months, the Fiat Live Store had more than 2.000 hours of live streaming, an average of 465.000 monthly users, and 67% of the live tours led to a test-drive.