Kindness collected.
Characterizing the do-good antics as crazy, this campaign inspires everyone to get a little crazy by featuring real people doing acts of kindness.
jeff waldman.
He collaborated with Coca-Cola to create a one-day event community throughout Latin America. Simultaneous events were hosted in cities in El Salvador, Costa Rica, Colombia, Ecuador, Honduras, Panama, Nicaragua, Guatemala, Dominican Republic, and Mexico. Billed as a day of bonding, food, music, swing materials, and professional instruction were provided to the community so that they could hang swings in the parks and plazas. He hosted the event in Mexico City and spoke to the crowd, before joining in and installing swings.
Mr lucky.
Last year, Mr. Lucky suddenly came into some money, more money than he'll ever need. His first thought was buying tickets to outer space. But he changed his mind and decided to give away £ 1000 every day to complete strangers. All he asks is that they do something positive with the cash. You may think he’s crazy, but he’s only a guy who wants to pass along his good luck.
Secret Gardener.
Why do big cities have to be so grey? Most people don't think about this but she does. All the time. Every night she wears a pink wig and goes out to spread plants for her city. A flower smiles here, a bit of greenery there just to make our day better. Most people think she’s crazy but she just wants to bring smiles to people's lives.