the resurrection of Brazil's most charismatic printed tabloid.
To promote a movie about sex, drugs, and crime, the solution was to bring a print tabloid back from the dead. This project helped the movie “Brazilian Western” become the blockbuster of the year in Brazil, although it was the first movie by an unknown director.
the last edition
300,000 copies of the Last Edition of Notícias Populares were printed and delivered along with Brazil’s biggest newspaper, Folha de S. Paulo. We managed to make the largest press run in the tabloid’s history.
