A MILLION LOGOS.
We turned the smile on the Colgate logo into every individual's smile. Using A.I., powerful stories, and a massive showcase of beautiful smiles.
break into a smile.
We learned during the pandemic that we don’t need to see a smile to feel it. A smile is more than a facial expression. It’s a way of standing up and dealing with the adversities of life.
COLGATE SPREADS SMILES IN COMMUNITIES ACROSS BRAZIL — AD AGE
Colgate partnered with an NGO to offer free treatment to children in 11 communities across Brazil until they turn 18.
The Smile That Changed An Industry.
It was key to moving away from the “cosmetic” smile that the industry had been promoting for more than 200 years and exploring the new territory of genuine emotions and meaning behind people’s smiles.
SMILE STRONG.
Childbirth is one of the most transforming moments of a woman’s life, where struggle, fear, hope, and joy come together to forge the purest and most unadulterated smile.
