We used a dream to launch a movie.
"Colegas" is a movie starring three actors with Down Syndrome. The director is a close friend and asked me for help to release it. Luckily, the campaign became a viral hit and the cover of one of the most relevant magazines in Brazil.
Ariel became a national star in a very short time, being invited to TV shows and appearing on the cover of an influential magazine in Brazil.
A story with a Hollywood ending.
The launch video.